Monday, April 18, 2011

WIRED Report Public Launch

 A couple days after my last post in September '10, a couple of events occurred that had me re-thinking a fundamental premise that had been driving WIRED Reprt development since the beginning. After mulling things over for a few days, I decided to postpone the WIRED Report for Realtors effort in favor of a more simple launch for the public at-large.

That decision caused six months of retooling and, until now, there has been little to talk about with respect to the business side of LandMetrics. But today, I tweeted the first "hello world" marketing messages for the shiny new website, thewiredreport.com.

In addition to being available to the general public (in our coverage area), there's a new engine under the hood and reports are now being generated in 15-20 seconds (they used to take a few minutes).

Also, instead of a single 12-page report, there are now 4 reports with different levels of focus.

The first two, the Market Quarterly and the Large Market reports, are free and they cover larger areas. Market Quarterlies will be posted on the coverage pages, so anyone looking for general information about their market see how the market moved in their region over the past quarter. The more local Large Market report examines the area within four miles of a specific address.

The next two, the Local Market and Neighborhood reports, are more local and are available for a small fee which will vary a bit from place to place, depending on what it costs us to get the data. The Local Market report details the market with a single mile of the property and compares it with the Large Market stats to show, in a general way, how the market conditions change as the focus becomes more local to the specified address. The Neighborhood Market is more local still and it tools at the subset of houses in the Local Market that occupy the same statistically-modeled "neighborhood" as the home at the specified address.

The concept of concentric market regions—as well as a brief introduction to other technical aspects of the report—is discussed in more detail in a technical overview which has been posted on the website. There is a less rigorous introduction as well.

Stay tuned. More soon.

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