For years, when someone would ask what my company did, I would fumble a bit and then say something inelegant about market analysis, property valuation, etc. My day-to-day work was writing code in my basement and my research involved analyzing market data, so I'd say enough about that to get through an introduction and the topic would change. And, of course, it NEVER came back around to what I did for work.
My wife once explained to a friend that she didn't really know what I did when I was working. Her friend said that, where she was from, that meant you were in the mafiaa. I said, "The mafiaa is a myth and its existence has never been proven in a court of law." I have a twisted sense of humor.
A few months ago, while researching a business plan for my wife's optometry practice, I had an idea for another project similar to the WIRED Report but involving the local business landscape instead of the local real estate market and targetted toward businesses rather than REALTORS® and their customers. I filed it away, under things to do once the WIRED Report gets legs, has other people seeing to it's care and maintenance, etc.
More recently, I was listening a podcast interview with an executive at Tom-tom and the executive mentioned something off-hand that I realized was the missing piece of the puzzle for making my post-WIRED-Report idea feasible. While revisiting the idea and committing some of my thoughts to paper, it dawned on me. I'd figured out what my company actually DID. Eureka!
LandMetrics builds systems like the WIRED Report!
Put more generally, LandMetrics builds systems that leverage the GIS and spatial analysis tools available to large organizations for the benefit of individuals and small businesses!
Helll-ooo, elevator pitch!
It'll still glaze eyes during an introduction, but it's mercifully brief.
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